Time Inc.'s Squires Assembles Team of Rivals to Harness Digital Media →
Looks like they want to me a magazin Hulu:
The company will prepare magazines that can work across multiple digital platforms, whether the iPhone, the BlackBerry or countless other digital devices. The company will not develop an e-book, but create something that people familiar with the plans compare to iTunes—a store where you can buy new and distinct iterations of The New Yorker or Time.
It’s going to be interesting to see how they provide a “store” that can be compatible Apple’s AppStore. Maybe it’s going to be web-based and you login to your magazine shelf. However without Flash, its going to take some serious HTML5 code monkeys to make it look good.