The ShortUrl invasion continues, now YouTube has its own version:
To use youtu.be manually, simply take a URL like http://www.youtube.com/watch?v=FdeioVndUhs and replace the “http://www.youtube.com/watch?v=” with “http://youtu.be/” to get: http://youtu.be/FdeioVndUhs Plug that shorter URL into a browser, and you’ll see it redirects to that video.
Doesn’t feel like it shortens the original URL that much, but everyone wants to control their link addresses. I’m still waiting for Apple to activate http://itun.es/.