People familiar with the matter say iPad stuff →

It has being widely reported before how Apple leaks to the press.

However, this piece by the WSJ: Apple Races to Strike Content Deals Ahead of iPad Release, by Yukari Iwatani Kane and Sam Schechner is beyond ridiculous.

A summary:

Apple Inc. is still working to secure content for the iPad with just weeks to go before the tablet computer’s release, said people familiar with the matter […]

Since the iPad became available for pre-order last Friday, Apple has sold hundreds of thousands of the device, say people familiar with the matter. […]

the company is still negotiating with media companies for a price cut on TV shows that people can download onto the device, said people familiar with the matter. […]

Apple is racing to complete some discussions with potential content partners before the iPad is scheduled to ship on April 3, said people familiar with the matter.

Information this accurate -on publication that cares about good sources- could only come from Apple, or as the WSJ calls them, People Familiar with the Matter®.