Borders To Sell Up To 10 E-Readers In Stores →
From paidContent.org:
The “good, better, best” strategy is device neutral, offering e-readers in wide range of prices but all linked to selling books through the not-yet-launched Borders eBook store powered by Kobo.
They will also sell the Libre eBook reader for $120.
I don’t know if this is an open platform strategy, or a desperate attempt to enter the market. Will bet it’s the latter.
