Amazon to Sell Kindle at Target Stores →

Julie Bosman, from NYTimes.com:

Beginning on Sunday, the Kindle e-reader will be sold in Target stores nationwide, the company announced on Wednesday. It will be the first brick-and-mortar store to sell the Kindle, which had been available only through the Amazon Web site.

Great move. With Barnes & Noble and Sony having competitive products that people get a chance to hold —in prominent in-store displays— I felt the Kindle 2 needed some exposure.

Personally, I’ve looking for a good case for my Kindle, but the lack of accessories in brick and mortar stores is almost absolute. I’ll stop by at a Target next week to check out the display.