Barnes and Noble Plans Big Push for Nook E-Reader →
Julie Bosman, on NYTimes.com:
The new display space would be much larger, and it would be located next to each store’s cafe, to encourage customers to stop by the Nook space, coffee or tea in hand. It would also sell more than 100 accessories for the Nook, like padded covers designed by Kate Spade and Jonathan Adler.
The Nook has two things going for it: prime physical presence in stores and the accessories.
I do believe that Barnes & Noble has a good device and it’s actually being very bold in pushing forward its eBook strategy without much concern for the brick and mortar stores – as it should be.
