Lucas Shaw and Mark Gurman on bloomberg.com:
Apple Inc. plans to fund original podcasts that would be exclusive to its audio service, according to people familiar with the matter, increasing its investment in the industry to keep competitors Spotify and Stitcher at bay.
This is an audio exclusive content. Which is great and I will probably listen to. But, I’ll be the old man shouting:
If it doesn’t have a RSS feed, it is not a podcast.