Two long articles today from Phil Schiller interviews about the upcoming Apple App Store policies.
This gives some much needed fresh air to developers. Subscriptions are clearly the way to go, and the ability of doing longer intervals (3-6 months) pegs this closer to a continued upgrade cycle.
The Search Ads don’t bother me much. I rarely explore the App Store via search, since I mostly rely on recommendations.
Also interesting is how this comes before the WWDC keynote next week. Could it be really be that full of announcements?