Rick Treitman gave me this book at the end of my Virtual Ubiquity internship1. I remember thinking that a 30+ year old business book wasn’t likely to contain a lot of still relevant concepts. I was happily surprised.
The book is now 40+ years old, and it’s still the one book I open and skim every few years when I need some management recalibration. The book itself reads less like a book, and more like a combination of notes left from a retired CEO to his replacement.
From what to serve at board meetings to how to deal with ad agencies, I feel this book will be timeless.
I still have it↩︎