December 28, 2016

Apple can make anything, just not everything

I’m in love with my AirPods. They’ve made me understand Apple’s priorities.

If Apple had to decide that in 2016 it would launch the AirPods or a new Mac Mini, I’m happy with the decision.

In just 1 week, small headphones without wires have changed how/when/where I listen to my iPhone. The effects of a sub $200 gadget are going to be significant in my behavior.

There’s no wire you can cut on a Mac that will have this effect.

Apple biggest constraint is opportunity cost. It’s a new MacPro vs augmented eyewear, it’s macOS features vs Siri features, it’s a new old thing vs a new new thing.


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