It’s a great exit for Trello. Would have preferred that it was Github the acquirer, but it makes perfect sense for Atlassian.
It’s no surprise then, that the company’s press release specifically cites Trello’s popularity with business teams in finance, HR, legal, marketing and sales and notes that 50 percent of Trello users work in non-technical functions.
Trello is not efficient, it’s flexible. It doesn’t impose order like Jira, and if you use incorrectly it can be chaotic. But for many type of users, it’s the modern shared spreadsheet perfect for collaboration.