Sonos CEO Patrick Spence:
Certainly I’m sure there are people that have purchased a Google Home or an Echo instead of a Play:1, but I don’t look at that [and think] they’re dead to Sonos. There’s an opportunity to get into their living room and get into other rooms in their home with some of the interoperability work we’re doing.
Sonos devices sound quality continues to be significantly better than Echo’s and Google Home. Starting your smart home devices with a AI hub that has a good-enough speaker, and then adding compatible speakers with much better sounds, seems like a solid plan.