May 23, 2018

The Weather Channel stopped publishing video on Facebook

Neil Katz, global head of content and engagement at The Weather Channel:

We went along for the ride every single step of the way. But we noticed, over the course of two years, that we were being paid in all types of currencies — followers, shares, views — that did not feel like money.

Just like casinos, Facebook prints its own money — and the house never loses.


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The Weather Channel stopped publishing video on Facebook Neil Katz, global head of content and engagement at The Weather Channel: We went along for the ride every single step of the way. But we noticed,
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