August 12, 2019

Verizon to Sell Tumblr to Automattic

Sarah Krouse on

Mr. Mullenweg said his company intends to maintain the existing policy that bans adult content. He said he has long been a Tumblr user and sees the site as complementary to β€œIt’s just fun,” he said of Tumblr. β€œWe’re not going to change any of that.”

Great news. I never used Tumblr as a social network, but it was my blog engine for a long time and I enjoyed using it. Anything that promotes people posting under their own domain is good for the web.

Automattic also has a good history of not messing with acquisitions, like Simplenote.

Update: Ursula Perano and Dan Primack on

A source familiar with the deal puts the price-tag β€œwell below” $20 million, while another source puts it below $10 million.

Now that’s a markdown, given that Yahoo paid $1.1 billion in 2013.

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