August 16, 2019

Inc.com’s Clickbait is Shameful

I really cannot believe a reputable online publication with a print magazine allows things like these to happen. Here is the headline:

Barnes and Noble’s New CEO Just Revealed a Brilliant Plan to Save the Company

And then a few paragraph’s in you get this nugget (emphasis mine):

Here are three brilliantly successful methods Daunt used in the past that he could very possibly employ at Barnes and Noble

WTF? How did this get pass an editor? How isn’t this just plain lying?

The sad part is that it’s a good informative article, if framed correctly as a thought piece given Daunt’s past work.

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