November 22, 2020

Alex Barredo on Apple’s new MacBook Strategy

Alex Barredo, on

I’m using my faulty crystal ball, of course, but imagine a 2022 Apple laptop line up of: MacBook with M3 for $999, and the then two-year old MacBook with M1 for $849 (say $799 for schools?). Going lower means more buyers, and Apple computers can last for 5-7 years instead of iPhones mere average lifespan of 2-3 years.

Fun and thoughtful crystal ball. For sure the Mac’s release calendar and lineup is going to through some big changes.


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