I don’t go into the App Store anymore. Just like most retail stores, it’s not worth the trouble.
If an app is not recommended on Twitter, Mastodon, a blogs or website, I won’t go into the App Store to search for it. I’m more likely to go into my purchase history and see if any of the apps has been updated than to use the App Store search to browse.
Which means I don’t really care about more ads in the App Store. It’s just more noise in a place I quick visit with my headphones on.