November 7, 2022

Do Make Me Repeat Myself

Among all the voices in the back of my mind when I’m writing the post: you already said that before always has a front seat.

Here’s Tony Fadell on Steve Job’s iPhone introduction from his book Build:

Steve didn’t just read a script for the presentation. He’d been telling a version of that same story every single day for months and months during development—to us, to his friends, his family. He was constantly working on it, refining it. Every time he’d get a puzzled look or a request for clarification from his unwitting early audience, he’d sand it down, tweak it slightly, until it was perfectly polished.

Of course, if I replied to the voice in my head with the above quote, the laughter would likely be heard outside my head. Still, there’s an important thread here.

Iteration can happen in many ways. And if consciously — or unconsciously — I’m revisiting the same idea in a different post, it should be something to double-down on. Not shy away from.


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