Mark Wilson, on Fast Company:
[…] Derek Robson, CEO of Ideo, on the morning of October 2 as he announced widespread layoffs, office closures, and a restructuring of operations at what’s been one of the world’s most storied design firms for the last three decades, collaborating with companies ranging from Apple to Coca-Cola.
You could argue that Design Thinking has become commonplace and Ideo is the victim of its own success. However this still feels off. While getting my master’s in Boston, IDEO was one the places I dreamt of working on.