May 24, 2025

Old Sir Jony Was Bought By Sam, io io oh

openai.com:

Two years ago, Jony Ive and the creative collective LoveFrom, quietly began collaborating with Sam Altman and the team at OpenAI.

[…]

We gathered together the best hardware and software engineers, the best technologists, physicists, scientists, researchers and experts in product development and manufacturing. Many of us have worked closely for decades.

The io team, focused on developing products that inspire, empower and enable, will now merge with OpenAI to work more intimately with the research, engineering and product teams in San Francisco.

Just wow. I’d say there’s much to unpack, but in reality, it’s mostly our imagination. However, there’s a lot to imagine and dream with this.

I find it difficult to believe that in the next three years, I won’t be choosing between an OpenAI and Apple device in a similar category.

This is great news. Apple is at its best when he needs to compete. It’s a little blasphemous that Sir Jony will be on the other side of the match, but it means that the stakes are even higher than expected. Don’t be surprised if Scott Forstall comes out of the shadows.


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