Fitbit is buying Pebble for $34-40 million

Fitness wearable creator Fitbit is in the process of acquiring smartwatch maker Pebble in a deal that will likely spell the end of the Pebble brand. VentureBeat has learned that the sale price will be between $34 million and $40 million.

I have gone through my stages of grief on this. It makes sense as a company — given the reckoning the wearables industry is going through. Still, kinda a sad to see Pebble as a brand and company go.

Although geeky, they did start the wearables trend.

Roberto Mateu My Corner on the Web.