Selling a feature through text. At different points in my life I’ve had to put into short phrases either very technical benefits, or worse, extremely subjective arguments.
Whatever the case, Apple Press Releases have always been a source of fascination with their style:
Apple Discontinues Development of Newton OS
“This decision is consistent with our strategy to focus all of our software development resources on extending the Macintosh operating system,” said Steve Jobs, Apple’s interim CEO. “To realize our ambitious plans we must focus all of our efforts in one direction.”
Apple Unveils iMac
“We designed iMac to deliver the things consumers care about most - the excitement of the Internet and the simplicity of the Mac,” said Steve Jobs, Apple’s Interim CEO. “iMac is next year’s computer for $1299; not last year’s computer for $999.”
Apple Presents iPod
iPod represents the next generation of portable music players that store music on an internal hard drive, yet are only 20 percent of the volume of today’s hard drive-based players. iPod stores up to 1,000 CD-quality songs on its super-thin 5 GB hard drive, and features up to 20 minutes of shock protection for nonstop playback when running, biking or other activities.
Apple Previews Next Version of Mac OS X
At the Macworld Expo Keynote, Apple® today previewed Mac® OS X version 10.1, the first major upgrade to Apple’s new UNIX-based operating system. Mac OS X v10.1 will deliver significant performance improvements, new features and additional refinements to the Aqua™ interface. Mac OS X v10.1 will be available this September and will be supported by more than 1,000 third-party native applications.