The Secret Lives of Playlists

For all of its talk about prioritizing discovery” and knowing your tastes” […], what Spotify feeds to Browse and pushes to Discover is influenced largely by whether an artist already has a massive marketing campaign and corporate push behind them.

I’ve been using Google Play Music — instead of Spotify — for the last few weeks1, and I’m amazed with how much I enjoy the playlists.

Initially I thought it was a bit of placebo effect, but I’m now sure there’s some magic — or less influential marketing campaign — workings with Google Music Play’s playlists.

Seriously considering switching over from Spotify. Plus, the YouTube Red value of not showing commercials is great.


  1. Taking advantage if the YouTube Red trial.

Roberto Mateu My Corner on the Web.